In manifesting the secondary objective, the Council hosts an annual awards presentation ceremony named Ngoma Awards Show. The show is held to honour deserving artists whose works and exploits during a particular year merit award at the end.

Ngoma (Ingoma, Maoma, Ng’oma) in many Zambian tribes and dialects means drum. Its symbolic use in name is to reflect the cultural use of drums for conveyance of messages as was used in traditional Zambian societies. The drum as a primary form of communication denoted a whole corpus of cultural advancement in communication as various drum notes when correctly interpreted implied various messages. The Ngoma Awards therefore epitomise the excellence in artistic communication.